The Gold standard

We are all too aware that a travel business’s cash flow is one of the key factors contributing to a sustainable and successful travel business, so we are constantly looking for ways to help our clients to get their money released from trust quickly and efficiently.

Our experience in financial protection, travel trust deeds and structures, IT systems and accounts functions coupled with the close relationships we build with our clients allow us to keep a constant eye on where efficiencies could be applied to the trust process – whether to our role or yours.

As trustees, Serenity’s overarching duty is to the trust and its beneficiaries. So, although we put customer service high on our list of priorities, our account holders are not ‘clients’ in the traditional sense. We apply stringent application and acceptance tests to our prospective account holders to check that companies are of a suitable calibre to open one of our accounts and we employ a risk sensitive pro-active ‘audit-style’ approach to our travel trust protection. These procedures are primarily to provide us with the assurances we need when we agree to release money from our accounts, but time and again we hear from our clients that our ongoing auditing of their systems also helps them comply with wider legislation… and at no extra cost!

gold

Capabilities and expertise